Fix Radio, the new London DAB station aimed at tradespeople, has been launched by Charlie Mullins, known as Britain’s wealthiest plumber and founder of Pimlico Plumbers.
Fix Radio went on air at 7am last Wednesday with breakfast show presenters Trev and Ben. They spoke to Charlie who said: “I love to see new projects in London like Fix Radio. I’m pleased to be here and be a part of it and support it, especially knowing it’s aimed at our hard-working tradespeople who are worth their weight in gold.”
Charlie pressed the button to play the station’s first song – We Built This City by Starship – and then very kindly donated £1000 to Fix Radios chosen charity, The Lighthouse Construction Industry Charity.
To promote the station to tradespeople all over London, a fleet of three ‘bacon butty vans’ will be visiting sites to hand out 20,000 free butties over 40 days.
Apart from its DAB broadcasting, the station already has an agreement with Canary Wharf Contractors and other large contractors to play in their canteens, giving a guaranteed listenership of 4,000 tradespeople. There are an estimated 61,000 workers plying their trade on large sites and the station plans to increase its canteen presence. The National Federation of Builders has come on board as a partner.
Paul Baker, programme director who will also present the daily drive show, said: “We’ll have plenty of banter and fun aimed at tradespeople. As they listen to the radio all day, builders hate hearing the same old songs over and over again, so we’ll have a daily no-repeat music guarantee. We’ll also be providing London’s most detailed weather forecast from the Met Office as this is vital for tradespeople who work outside to plan their work. Our chosen charity partner is the Lighthouse Construction Industry Charity who provide a lifeline to those in need in the construction industry. Whether they need financial help or are just struggling with the daily demands of work, the charity operates a 24/7 helpline which offers free support and counselling”.
To reach the charity helpline call 0345 605 1956 or visit www.constructionindustryhelpline.com